Filip Åkerblom
Roast Master at Scandinavian Coffee Consulting

Bio:
- SCAE Young Entreprenour of the year.
- Founder of the SCAE CDS Roasting module
- CO founder of World Championship in Coffee Roasting.
- CEO of the roasting company and coffee shop Lilla Kafferosteriet in Malmö South of Sweden.

Talk: 
New Market Segments for Specialty Coffee
Filip Åkerblom will explore the opportunities to make specialty coffee accessible for a larger audience, beyond the coffee shop customers. How to get people in food markets interested in quality instead of brands. Branching out into supermarkets poses an interesting business opportunity, which may increase the sustainability of quality coffee, but also has its pitfalls - all of which you'll learn about in this session.